The Property Boardroom

Event-Based Marketing

The Property Boardroom

Live events that put contractors and service providers in the room with commercial property owners, HOA and COA board leaders, property managers, and other large-property decision makers.

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The Model

Stop Cold Calling. Get In The Room.

Most contractors and service providers chase property managers, HOA boards, and commercial building owners one at a time — cold calls, cold emails, door knocks. It’s slow and it doesn’t scale.

The Property Boardroom flips that. We run targeted ads to attract large-property decision makers to live, curated events — typically lunch-and-learns at TopGolf. Then we bring in the service providers who want access to that room.

You don’t chase the decision maker. You’re already in front of them.

TopGolf networking event
Who’s In The Room

Decision Makers You Want To Meet

🏢

Commercial Building Owners

Owners of office buildings, retail centers, and commercial properties who make maintenance and service decisions.

🏘️

HOA & COA Board Leaders

Board members who approve budgets and hire contractors for homeowner and condo associations.

🏗️

Community Association Managers

Professional managers overseeing large communities who need reliable service providers on a recurring basis.

🏨

Property Managers

Managers of multifamily, commercial, and residential portfolios who control vendor relationships and budgets.

🏛️

Condo Association Leaders

Condo board presidents and decision makers responsible for building maintenance and capital improvement projects.

📋

Large-Property Decision Makers

Anyone who controls service budgets for properties with 50+ units, large campuses, or commercial facilities.

TopGolf event
The Events

TopGolf Lunch-and-Learns

Each event is designed to create a relaxed but high-value environment where property decision makers and service providers connect face-to-face.

  • Targeted ads bring qualified property decision makers to each event
  • Curated speaker lineup — each speaker gets a 30-minute slot
  • Sponsor tables for service providers who want face time
  • Networking time built into every event
  • TopGolf format keeps things casual and memorable
  • Events held across the country, not just one market
For Service Providers

Who Should Be In This Room?

Roofers & Contractors

Get in front of property managers and HOA boards who approve roof replacements, repairs, and maintenance contracts.

Landscapers & Tree Services

Connect with the decision makers behind recurring grounds maintenance, tree trimming, and landscaping contracts.

Restoration & Water Damage

Build relationships with property managers before emergencies happen — so you’re the first call when they need you.

Attorneys & Public Adjusters

Meet building owners and association boards who need legal counsel, insurance guidance, and claims support.

Solar & Energy

Present to commercial property owners and condo associations making decisions about solar installations and energy upgrades.

General Contractors & Trades

Painters, plumbers, electricians, HVAC, elevator — anyone who services large properties and wants consistent commercial work.

Event Packages

Get In The Room

Attendee
$1,000
Per event
  • Access to the full TopGolf event
  • Network with property decision makers
  • Meet other service providers
  • Lunch included
Sponsor Table
$1,200
Only 4 tables per event
  • Branded table at the event
  • Face-to-face time with every attendee
  • Display your materials and business cards
  • One of only 4 sponsors per event
Speaker Spot
$2,500
Only 6 speakers per event
  • 30-minute speaking slot
  • Present directly to decision makers
  • Position yourself as the expert in the room
  • Includes sponsor table
Your Own Event

Want Your Own TopGolf Event?

For service providers who want the full experience — Hershell and The Property Boardroom team will build and run a complete TopGolf event for you in your target market.

$25,000
  • TopGolf venue fees included (~$5K)
  • $5K in targeted ad spend to fill the room with decision makers
  • Your ads generate leads at roughly 3x cheaper cost because of the event format
  • We sell sponsor tables and speaker spots from other trades at the event
  • If sponsorship sells out, you may recover most or all of your investment
  • Only one sponsor per trade — no competing service providers
  • Full event planning, execution, and marketing handled for you
Inquire About Private Events
Private TopGolf event
How It Works

The Property Boardroom Model

We Run Targeted Ads

Facebook and digital ads target commercial building owners, property managers, HOA/COA board leaders, and other large-property decision makers in the event market.

We Fill The Room

Qualified decision makers register and attend the TopGolf lunch-and-learn. These are people who control service budgets and vendor decisions.

Service Providers Get Access

Contractors, roofers, landscapers, attorneys, restoration companies, and other service providers purchase speaker spots, sponsor tables, or attendee tickets to be in the room.

Relationships Turn Into Revenue

Instead of cold calling 100 property managers, you meet them in person at a curated event where they came to learn and connect. The close rate from a warm handshake beats a cold call every time.

Also In The Ecosystem

Aqua Reserve — $40M Development

Hershell is also a partner in Aqua Reserve, a 32-unit waterfront townhome project in New Port Richey, Florida. Each residence includes a private deeded boat slip, with starting prices around $1.2 million.

As the marketing lead for a ~$40M development, Hershell brings real-world experience in high-ticket marketing, luxury positioning, and large-project coordination — the same thinking that powers The Property Boardroom’s event strategy.

View Aqua Reserve
Aqua Reserve townhomes
FAQ

Questions Answered

Is this a real estate investing community?

No. The Property Boardroom is an event-based marketing platform. We connect contractors and service providers with large-property decision makers through live events. This is about marketing, networking, and business development — not real estate investing or selling properties.

What types of events do you run?

Primarily TopGolf lunch-and-learns. We run targeted ads to bring commercial building owners, property managers, and HOA/COA board leaders to the event, then provide speaking and sponsorship opportunities for service providers.

Are events only in Florida?

No. We run events across the country. The ad targeting and event format work in any market where there are commercial properties and large residential communities.

What does the $25K private event include?

Everything. TopGolf venue fees (~$5K), $5K in targeted ad spend to attract decision makers, full event planning and execution, sponsor and speaker sales, and marketing. You get the leads, the room, and the relationships. If sponsorships sell out, you may recover most or all of your investment.

How many sponsors per event?

Only 4 sponsor tables and 6 speaker spots per event. We limit it to one per trade so sponsors don’t compete with each other in the room.

About Hershell

An Operator, Not a Guru

Hershell Hudson is an entrepreneur, marketer, and operator with experience across water treatment, roofing, solar, spas, contractor marketing, live events, and luxury development marketing. He currently serves as President of The H2O Heroes, a water treatment brand with dealers across the United States.

He is a partner in Aqua Reserve, leads marketing for a ~$40M waterfront development, operates 3 Florida spas with his wife, has sold millions in roofing and solar, and has spoken twice at SolarCon. Through The Property Boardroom, he brings the same marketing-and-systems approach to live event-based business development.

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Take The Next Step

The Room Is Already Full of Decision Makers.

Join The Property Boardroom community to learn about upcoming events, speaker and sponsor opportunities, and how event-based marketing can replace cold outreach for your business.

Join The Property Boardroom — Free

Free to join · No credit card required · Instant access

🏛️ Live Online Workshop — Free

Free Live Workshop: Own the Property Game

Join me live every Wednesday at 7:30 PM EST for a 30-minute workshop where I show property managers exactly how to use voice AI, automated Google ranking, and targeted ads to dominate your market.

  • ✓ Voice AI that handles tenant & owner calls
  • ✓ Auto-rank for property management searches
  • ✓ Lead gen ads that attract landlords
  • ✓ Full design team for your brand
Every Wednesday
7:30 PM EST
30-Minute Online Workshop
Register Free →

Join the community = registered for the workshop ✓