Water Treatment Systems
From starting at 25 to building a $3M+/year operation with nationwide dealers — get the systems that built one of Florida’s largest water softener companies.
Join The Community Free to join · Instant accessStarted at 25. Built a National Brand.
Hershell started his first water softener company at just 25 years old in 2019. He sold that company, then became president of one of the largest water softener companies in Florida — doing over $3 million per year.
Now he’s built a nationwide dealer network, training and equipping water treatment professionals across the country with the same systems, scripts, and processes that built his success.
Water Treatment By The Numbers
The Complete Water Business System
- Done-for-you lead generation campaigns (Facebook & Google)
- In-home sales scripts and closing frameworks
- GoHighLevel CRM pipeline built for water treatment
- Automated follow-up sequences (text, email, voicemail)
- Dealer network access and wholesale pricing structures
- Installation training and quality assurance systems
- Review generation and reputation management automations
- Referral program templates that drive organic growth
From Zero to $3M+ Per Year
Generate Leads on Autopilot
Proven Facebook and Google ad campaigns targeting homeowners with hard water problems. Same campaigns that built a $3M+/year operation.
Speed to Lead
GoHighLevel automations engage every lead within 60 seconds. Automated texts, voicemail drops, and email sequences nurture leads while you sleep.
Close In-Home
Battle-tested sales scripts and water testing presentations. Show homeowners exactly what’s in their water and close the deal on the spot.
Build Your Dealer Network
Once your local market is locked down, expand nationwide through the dealer model. Same playbook, new markets, compounding revenue.
Nationwide Dealer Network
What started as a single water softener company in Florida has grown into a nationwide dealer network. Hershell has trained and equipped dealers across the country, giving them the same systems, branding, and support that built his $3M+/year operation.
As a community member, you get access to the dealer program, wholesale pricing structures, and the complete operational playbook for running a water treatment business.
Lead Generation
Facebook & Google ad campaigns proven across multiple Florida markets and expanding nationwide through the dealer network.
In-Home Sales
Water testing presentations, objection handlers, and closing scripts that convert kitchen-table meetings into signed contracts.
Dealer Program
Access the nationwide dealer network — wholesale pricing, operational training, and proven systems to launch in any market.
Hershell’s water treatment systems changed my entire business. I went from running $30K months to consistently hitting $80K+. The dealer program gave me everything I needed — ads, scripts, CRM, even the equipment supplier contacts.
I started my water softener company with zero experience. Following Hershell’s playbook, I hit $50K in my third month. The community support is incredible — there’s always someone who’s solved the problem you’re facing.
Built For Water Pros
Company Owners
You run a water treatment business and want more leads, better systems, and a path to scaling beyond your local market.
New Entrepreneurs
You want to start a water treatment business and need a proven model with dealer support and training from day one.
Sales Professionals
You sell water treatment solutions and want better scripts, more appointments, and higher close rates.
Common Questions
Do I need water treatment experience?
No. Hershell started at 25 with no industry experience. The community and dealer program provide everything — training, suppliers, scripts, and support.
What kind of water treatment products?
Primarily water softeners and whole-home filtration systems. The dealer program includes supplier relationships and wholesale pricing.
How does the dealer network work?
You get branded materials, supplier access, CRM systems, ad templates, and ongoing training. Think of it as a franchise model without the franchise fees.
Is it only in Florida?
Started in Florida, now nationwide. Dealers are operating in multiple states with the same proven systems.
From First Company to Industry Leader
Hershell started his first water softener company at 25 in 2019. He sold it, became president of one of the largest water softener companies in Florida doing $3M+/year, and has since built a nationwide dealer network.
Beyond water, he manages a $40M luxury real estate development, runs 3 Florida spas, manages solar operations, and leads Facebook communities with over 60,000 members. He’s a 2x SolarCon speaker at events that also featured Gary Vee, Brad Lea, and Andy Elliott.
Explore All NichesClean Water. Clean Profits.
Join 2,000+ water treatment professionals building their businesses with proven systems and community support.
Join Water Pros — FreeReady to Transform Your Business?
Join the community, get the systems, and start scaling with Hershell’s proven playbook.
Join The Community NowFree to join · No credit card required · Instant access to resources
Free Live Workshop: Dominate Your Water Market
Join me live every Wednesday at 7:00 PM EST for a 30-minute workshop where I show water treatment pros exactly how to use voice AI, automated Google ranking, and targeted ads to dominate your market.
- ✓ Voice AI that books water consultations 24/7
- ✓ Auto-rank on Google Maps for water keywords
- ✓ Targeted ads that bring homeowner leads
- ✓ Full design team for your brand
Join the community = registered for the workshop ✓