Licensed Cosmetologist · Salon Owner · Operator

Your Salon & SpaDeserves Better

I got my cosmetology license, bought my first salon over a decade ago, and built it into a multi-location operation. Now I’m handing you the exact playbook — plus a free AI assistant that does the heavy lifting for you.

Join The Community — Free Free to join · $0 to get started · Instant access
My Story

From Cosmetology License to Multi-Location Owner

Over ten years ago I earned my cosmetology license and bought my very first salon. I didn’t have a fancy business degree or a trust fund — I had a license, a dream, and the willingness to grind. I learned everything the hard way: booking, marketing, retention, hiring, training, managing inventory, dealing with no-shows, and trying to grow while still being behind the chair.

Today I operate 3 Florida spa locations serving hundreds of clients every month. I’ve sold 8 figures across multiple industries. And now I’ve built the system I wish I had when I was starting out — an AI-powered assistant that handles the marketing, the follow-up, the bookings, and the client communication for you.

The best part? It costs nothing to get started.

Salon and spa interior
By The Numbers

A Decade of Results

10+
Years in the Industry
3
Spa Locations
3
Florida Locations
$0
Cost to Get Started
AI automation dashboard
Your Secret Weapon

An AI Assistant That Costs Nothing to Start

Here’s what most salon and spa owners don’t realize: you don’t need to hire a marketing agency, a receptionist, and a social media manager to grow. You need one AI assistant that does all of it.

I’ve partnered with an AI-powered business tool built for service businesses. It handles your ads, answers your calls, books your appointments, follows up with leads, sends texts and emails, and manages your entire marketing pipeline — 24/7, without breaks, without excuses.

And it costs absolutely nothing to get started. No setup fees. No contracts. No risk.

Done-For-You Setup

I’ll Build It. You’ll Own It.

When you join, I personally set up everything your salon or spa needs to start generating leads and bookings. After I build it, you’ll know how to manage it yourself — or let the AI handle it on autopilot.

📱

Ad Campaigns

Facebook & Google ads built and launched for your salon. Proven templates from my own 3 locations. Real campaigns that bring real clients through your door.

🤖

AI Receptionist

An AI phone agent that answers calls, books appointments, follows up with leads via text and email — all sounding professional and on-brand for your business.

📅

Booking System

Automated booking funnels, confirmation texts, appointment reminders, and no-show follow-ups. Your calendar stays full without you touching it.

📧

Follow-Up Sequences

Email and SMS drip campaigns that nurture leads, reactivate past clients, and drive repeat bookings — all running on autopilot in the background.

Review System

Automated review requests after every appointment. Build your 5-star reputation on Google without asking a single client in person.

💰

Membership & Upsells

Recurring membership models, package pricing, and upsell sequences that maximize every client’s lifetime value from their very first visit.

The Process

How We Get You Up & Running

Join the Community

Jump into the free Skool community. Connect with other salon and spa owners, access training, and let me know what you need.

I Set Everything Up For You

I personally build your CRM, booking funnels, ad campaigns, and AI assistant. Your entire system — done for you, at no cost to get started.

Learn to Manage It Yourself

I walk you through everything so you understand how it works. After setup, you can handle it yourself with confidence — or just let the AI keep running.

Watch Your Business Grow

Leads come in. The AI follows up. Appointments get booked. Reviews stack up. You focus on what you do best — serving your clients and running your salon.

No Risk

$0 to Get Started. No Catch.

I’m not charging you for the setup. I’m not locking you into a contract. I set up your entire marketing system — ads, AI assistant, booking, follow-up, everything — and you only pay for the tools if you decide to keep them running.

Why? Because once you see what this system does for your salon, you won’t want to turn it off.

Get Started Free
Is This You?

Who This Is Built For

Salon Owners

You’re behind the chair and behind the desk. You need more clients, more bookings, and systems that let you focus on your craft instead of chasing leads.

Spa Operators

You have a location but your marketing is inconsistent. You know you could be doing more — you just don’t have the time or the team to make it happen.

New & Aspiring Owners

You’re ready to open your first salon or spa. Start with proven systems from someone who’s been in the industry for over a decade — not a marketing guru who’s never held a blow dryer.

Inside The Community

Everything You Need to Fill Your Chair

  • Free AI assistant that handles calls, texts, emails, and bookings
  • Done-for-you ad campaigns built from my real salon campaigns
  • Automated booking funnels that convert strangers into clients
  • Membership and retention templates for predictable monthly revenue
  • Review automation to build your Google reputation on autopilot
  • Staff training frameworks for upselling and rebooking
  • GoHighLevel CRM setup built specifically for salons and spas
  • Direct access to me and a community of salon/spa owners scaling together
Premium salon services
Questions?

Frequently Asked

What does it actually cost to get started?

Nothing. I set up your entire system for free. The only cost is the software tools themselves (CRM, AI assistant) if you decide to keep them running — and those come with free trials so you can test everything risk-free.

What if I’m not tech-savvy?

That’s the whole point. I build everything for you. Then I walk you through it so you understand how it works. And if you’d rather not touch it, the AI runs on autopilot anyway.

Do I need GoHighLevel?

GHL is what the automations run on — it’s the all-in-one CRM that replaces your booking software, email tool, texting platform, and more. It comes with a free trial, and I set it all up for you.

I already have a salon — will this work for an existing business?

Absolutely. Whether you’re starting fresh or adding systems to an existing salon, the playbook is the same. Most existing owners see results within the first 2-4 weeks of launching.

How is this free? What’s the catch?

No catch. I earn when you succeed. The tools have affiliate programs, and when you scale, there are premium options available. But the setup, the community, and the training — that’s all free.

Can I really manage this myself after you set it up?

Yes. That’s the goal. I set it up, show you how it works, and hand you the keys. You’ll be fully self-sufficient. Plus, you’ll always have the community for support.

About Hershell

Licensed. Experienced. In The Trenches.

I’m not a marketing guru who read a book about salons. I got my cosmetology license, bought my first salon over ten years ago, and built it into a multi-location operation. I know what it’s like to be the owner, the stylist, the receptionist, and the marketer all at once.

I’ve sold over 8 figures across multiple industries. I operate 3 Florida spas. I’ve spoken at major industry events at major industry events that also featured Andy Elliott, Jeremy Miner, Gary Vaynerchuk, and Brad Lea. I manage Facebook communities with over 60,000 professionals.

But most importantly — I’m still in the business every single day. I’m not teaching theory. I’m giving you what actually works.

Explore All Niches

Stop Doing Everything Yourself

You became a salon owner to do what you love — not to spend every night stressing about marketing. Let me set it up, let the AI handle it, and get back to your craft.

Join The Salon & Spa Community — Free
Take The Next Step

Ready to Let Your Business Work For You?

Join the community, let me build your system, learn how it works, and start growing — all at zero cost to get started.

Free to join · No credit card required · I set everything up for you

💆 Live Online Workshop — Free

Free Live Workshop: Fill Your Spa Books Solid

Join me live every Wednesday at 6:00 PM EST for a 30-minute workshop where I show salon & spa owners exactly how to use voice AI, automated Google ranking, and targeted ads to dominate your market.

  • ✓ Real Voice AI that books appointments 24/7
  • ✓ Automatic Google Maps & Search ranking
  • ✓ Full-time design team for your brand
  • ✓ AI follow-up that never misses a lead
Every Wednesday
6:00 PM EST
30-Minute Online Workshop
Register Free →

Join the community = registered for the workshop ✓